Recent Work
Most are done while I was at Jetty, a financial services company for renters. I owned the entire B2B2C surface for the “Jetty Deposit” offering — a security deposit alternative that allows the renter to replace paying a cash deposit with a low fee to make renting more affordable.
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Listen to what they really want and offer it as early as possible.
Research-Led Feature Development
I lead user research about the purchase experience, which resulted in executing on a feature idea with a return of 25% increase in the primary target metric.
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Establishing a foundation to increase value for B2B partners.
Designing the Partner Portal
I created a design framework for partner portal and lead the build of the first B2B dashboard at Jetty, resulting in efficiency for both the internal teams and the partners.
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Show the business how different requirements can impact user experience.
UX Vision Exploration
I lead a UX exploration to illustrate to the business different concepts for a new offering to encourage a discovery discussion and guide them away from quick decisions.
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Find out what's happening on the ground and where we fit in.
I went on a research trip to gain first-hand knowledge of what’s happening in the leasing offices around the country.
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Build a design system and a brand hub for efficiency and consistency.
I created and maintained a design system and comprehensive documentation to design and build efficiently.
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Rebuild a digital new media brand to amplify its reporting.
I contributed to a redesign of the brand and its news platform and other notable projects to give a voice to the marginalized communities.