Digital News Publication
Giving a voice to the underrepresented.
Brand and Platform Redesign
Redesign the brand and the main platform to represent the vision and introduce channels to engage more users.
Redesigned News Platform
The redesigned news site aimed to increase the time spent on the articles and make sharing easy for the readers. The business goal was to increase ad impressions and to create more ad spots to drive revenue.
New Brand Identity
Old Brand Identity
Custom Typeface
9 Distinct Channel Branding
The brand redesign featured a clean and modern brand identity with a unique color choice that would appeal to the Millennial demographic. 9 distinct channels were created to stand alone as a sub-publication under the Mic umbrella. They sought to build segmented audiences in the platform as well as on social media platforms.
iOS App
Create a news app that keeps users informed about the topics they care about.
A mobile app was built to form a stickier user habit around our content. It utilized the newly introduced dynamic push notification functionality in iOS, which supported multimedia content. The idea was to allow users to consume content in the notifications without even having to open the app. The readers would follow topics they were interested in to curate the push notification they would get.
Visual System
Bring brand consistency to video content.
As the volume of video content increased, there was a growing need to standardize the visual video production process. The video content templates were created to apply consistent visual language across all video content.
Special Editorial Project
Create a viral campaign to engage readers with content.
The campaign landing page
Examples of Snapchat AR filter shares on social media
The Black Monuments Project was a special project that was launched during a Black History Month. It consisted of articles about important African American activists from each state and a Snapchat AR lenses that brought few of the most influential figures to life in 3D. The lenses have collectively gotten nearly 50,000 views within Snapchat and many mentions on Twitter, including some iconic snaps.